Façade

The same way that the facial features of a person allows us to differentiate from each other, the buildings facades are an inextricable part of the urban image. In one way or another they are the faces of the city.

People are able to recognize a familiar neighborhood or orient themselves when they are lost through the facades, because the image we have of a place is the combination of immediate perception with the memory of previous experiences, which serves to interpret the information and respond accordingly..

Although construction trends currently work toward uniformity of the facades, there are cities that refuse to lose their style thus exhibiting their colorful faces with bright colors to give its inhabitants the identity elements that differentiate a neighborhood of another or a street from many others.

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